Privacy Policy

Last Updated: March 13, 2026

Who We Are

ElectiveCareGuide.com is a lead generation and provider matching service. We help people find healthcare providers for elective procedures.

We are not a healthcare provider, a HIPAA-covered entity, or a business associate. We do not provide medical advice, diagnoses, or treatment. Because we are not a covered entity under HIPAA, your information is protected under this policy and applicable state consumer health data privacy laws.

Consumer Health Data We Collect

When you use our site or fill out our matching form, we may collect:

Procedure interest — what type of elective procedure you're exploring (from dropdown selections)
Insurance type — optional, if you choose to share it
Contact information — name, email, phone number, and ZIP code
Timeline/urgency — how soon you're considering a procedure
Free-text messages — anything you type in the message field, which may include health-related information
Browsing data — pages you visit on our site (e.g., procedure-specific pages) that may indicate health interests
Usage data — anonymized analytics data via Google Analytics 4 (page views, session duration, device type)

How We Use Your Data

We use the information you provide to:

Match you with relevant healthcare providers in your area
Improve our matching service and website experience
Communicate with you about your inquiry

We do NOT use your health data for advertising, profiling, or automated decision-making. We don't build marketing profiles or sell your information to advertisers.

How We Share Your Data

We share your information only in these specific situations:

Healthcare providers: We share your contact information and procedure interest with relevant providers in your area — only after you submit the form and consent to that sharing. You're in control of when this happens.
Service providers: We use third-party tools to operate this site:
- Hosting — Cloudflare
- Database — Supabase
- Analytics — Google Analytics 4
These providers process data on our behalf under their own privacy policies and security standards.

We do NOT sell your consumer health data.
We do NOT share your data with data brokers.

Your Rights — All Users

No matter where you live, you can:

Request deletion of your data — we'll remove it from our systems
Request a copy of the data we've collected about you
Opt out of future communications at any time

To exercise any of these rights, email us at info@electivecareguide.com.

Your Rights — Washington State Residents

Washington My Health My Data Act (MHMD)

If you live in Washington State, you have additional rights around your consumer health data:

Right to confirm whether we collect or share your consumer health data
Right to withdraw consent for health data collection or sharing at any time — just email us
Right to delete your consumer health data — we will process deletion requests within 30 days

We also commit that:

We will not geofence near healthcare facilities to target users
We retain health data sharing authorizations for 6 years as required by law

Contact: info@electivecareguide.com

Your Rights — California Residents

California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

California residents have the following rights:

Right to know what personal information we've collected about you
Right to delete your personal information
Right to correct inaccurate personal information
Right to opt out of sale or sharing of personal information

Your health-related data (procedure interest, free-text health messages) is considered Sensitive Personal Information under the CPRA. You have the right to limit our use of this sensitive data.

Do Not Sell or Share My Personal Information: When you submit a consultation request, we share your contact information and procedure interest with matched providers, who pay us for that matching service. Under some state laws this counts as a "sale" or "sharing" of personal information. To opt out, or to limit use of sensitive data, email info@electivecareguide.com.

We do not knowingly collect personal information from users under 16 years of age.

Washington State Residents

ElectiveCareGuide's services are not offered to or directed at Washington State residents, and we do not knowingly collect, share, or sell consumer health data of Washington residents as defined by the Washington My Health My Data Act. If you are a Washington resident, please do not submit a consultation request. If you believe we hold your information, email info@electivecareguide.com and it will be deleted.

Your Rights — Other State Residents

If you live in Colorado, Connecticut, Virginia, Oregon, Utah, or Texas, you have similar rights under your state's comprehensive consumer privacy law — including rights to access, delete, correct, and opt out of certain data processing.

To exercise any rights under these laws, email info@electivecareguide.com and let us know your state of residence.

Data Security

We take reasonable steps to protect your information:

All data is encrypted in transit via HTTPS
Data is stored in access-controlled cloud storage (Supabase with Row Level Security)
We do not store payment information — we don't process payments on this site
Access to your data is limited to authorized personnel only

No system is 100% secure. If you have concerns about your data, contact us at info@electivecareguide.com.

Data Retention

Lead data (form submissions) is retained for 24 months from the date you submitted, then deleted
Consent records are retained for 6 years as required by applicable law
Analytics data is subject to Google Analytics 4's own retention policies

Cookies & Tracking

We keep tracking minimal and transparent:

Google Analytics 4 — We use GA4 to understand how people use our site (pages visited, session duration, device type). Data is anonymized. You can opt out via the Google Analytics Opt-out Browser Add-on.
No third-party advertising cookies — We do not run ad tracking or retargeting on this site
No session recording tools — We do not record your screen or keystrokes

Children's Privacy

This site is not directed at users under 18 years of age. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through our site, please contact us and we will delete it promptly.

Changes to This Policy

When we update this policy, we'll update the "Last Updated" date at the top. For material changes that significantly affect how we handle your data, we'll post a notice prominently on our site.

Contact Us

For any privacy questions, requests, or concerns:

Email: info@electivecareguide.com
Operated by: SGM Management Inc.